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Virginia Cooperative Extension -
        Knowledge for the CommonWealth

Summer FDMA Direct Marketing Tour
Tuesday, July 30, 1996
Cities of Virginia Beach and Chesapeake

Farm Management Update, June 1996

Charlie Coale

For the third consecutive year, the Virginia Farmer Direct Marketing Association (FDMA) is sponsoring a summer direct marketing bus tour and program. Extension agent Melvin Atkinson, Virginia Beach, is the tour coordinator and local host. Four direct marketing locations have been carefully chosen to provide examples of merchandising and marketing diversity. The tour will begin and end at the Virginia Beach Farmers Market. The FDMA summer tour complements the annual direct marketing conference to be held February 5-8, 1997 in Dover, Delaware. The Virginia FDMA will again host the winter conference in year 2001. Virginia FDMA members voted to conduct their conference jointly with other Mid-Atlantic states. There is now a five- state conference with greater access to program ideas, speakers, educational personnel, and financial resources.

July 30, 1996
9:30 am Tour registration at the Virginia Beach Farmers Market
10:00 am Virginia Beach Farmers Market: market operator and local government
10:45 am Board bus
11:00 am Princess Anne Produce & Petting Farm (Entertainment and education)
12:00 Noon Lunch (Bergey's Farm Dairy)
1:00 pm Bergey's Farm Dairy (products and services in the dairy store)
2:00 pm Gum Tree Farm (pumpkins, herd dog trials, sheep sheering, and wool spinning)
3:15 pm Return to Virginia Beach Farmers Market for a safe trip home

For more information call: Charlie Coale, Virginia Tech, at (540) 231-5562; Catherine Belcher, VDACS, at (804) 786-4046; or Melvin Atkinson at (804) 427-4769.

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1996 Chesapeake/Virginia Beach Direct Marketing Tour
State and Zip:
Fill out the registration form and return it with payment to Mrs. Cathy Belcher, VDACS, Box 1163, Richmond, VA 23218. Make registration checks payable to FDMA.
No. Attending ________ @ $25.00 per person Total: $

  • Registration fee includes lunch.
  • All tour participants must ride the tour bus.
  • Refunds available if cancellation made by July 12, 1996.
  • FDMA reserves the right to cancel the tour for lack of participation.

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