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Virginia Cooperative Extension -
 Knowledge for the CommonWealth

Golden Opportunity to Learn Sound Business Management Skills

Farm Business Management Update, December 2000

By Charlie Coale

Direct marketers, farmers, greenhouse, and nursery producers all will have a golden opportunity to participate in a Franklin Covey Company pre-conference workshop at Mid-Atlantic Direct Marketing Conference (MADMC), beginning Monday, February 19, at 8:00 and ending Wednesday, February 21, 2001.

The Franklin Covey Company's clients include 82 of the Fortune 100 companies, more than two-thirds of the Fortune 500 companies, thousands of small and midsize companies, and government entities at local, state, and national levels. Attendees will learn how to apply the principles that help make the Fortune 500 companies successful. These same principles have direct applications to agricultural businesses that are seeking to adjust to a constantly changing business environment. Participants will find this workshop an opportunity to learn and apply skills that will help them take charge and manage in turbulent times.

Workshop participants will learn direct applications of Dr. Covey's 7 Habits of Highly Effective People, the Number 1 best-selling business book of all time. In addition, participants will learn how to organize their businesses around sound principles applied by many business and organizations to achieve long-term goals and encourage active participation by all members of the business. The 7 Habits® workshop will teach how to:

The 7 Habits® workshop is a three-day experience that can create a lifetime of positive change. Companies all over America send their employees to these workshops. As people apply the 7 Habits, they become more effective leaders and impact the success and competitiveness of their businesses.

Registration for this important workshop must be received no later than December 29, 2000. See the following site for registration information or contact Charlie Coale by phone at (540) 231-5562 or by E-mail at

Editor's note: This workshop is ideal opportunity for agricultural business managers and extension agents to learn sound management principles. I encourage everyone to attend. Gordon Groover.

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