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Virginia Cooperative Extension -
 Knowledge for the CommonWealth

Mid-Atlantic Direct Marketing Conference

Farm Business Management Update, December 2000

By Charlie Coale

Virginia is hosting the Mid-Atlantic Direct Marketing Conference (MADMC) February 19-24, 2001. Dr. Umberger has authorized VCE-ANR agents to use this program for in-service training. The 19th Annual Mid-Atlantic Direct Marketing conference will focus on innovative marketing techniques for pick-your-own produce operations, roadside stands, farmers' markets, and other agricultural direct sale businesses. This year's keynote speaker will be Joel Salatin of Polyface Farm, Swoope, Virginia. He will discuss "Charting a New Course: Relationship Marketing."

Pre-Conference Workshops include

Farmers Markets: Steady as You Grow, 10 a.m. - 12 noon and 2 - 4 p.m., February 21, 2001
Jeff Ishee, Chair, Bittersweet Farmstead and FDMA VP

"Gifting": Baskets and Much More, 1 - 4 p.m., February 21, 2001
Ann Powell, Taylor Made For You, Richmond, Virginia
Mary Fifer Fennemore, Fifer Orchards, Camden-Wyoming, Delaware
Are gift baskets a good addition to your business? Come find out. You will also design
a basket of your own!

Franklin/Covey Human and Natural Resources Management Seminar
Monday, February 19, 8:00 am to Wednesday, February 21, 12:00 noon

Detailed information and registration forms can be found at the web site: If you prefer, contact Charlie Coale directly for more information by phone at (540) 231-5562 or by E-mail at

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