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Virginia Cooperative Extension -
 Knowledge for the CommonWealth

Virginia Cattlemen's Association Feeder Cattle Marketing Workshop

Livestock Update, January 1997

Bill McKinnon, Animal and Poultry Sciences

VCA Feeder Cattle Marketing Workshop
Friday, January 10, 1997
Natural Bridge Hotel
9:15 amRegistration (Coffee)
9:30 amWelcome and Purpose Reggie Reynolds
9:45 amThe Fall of '96 in Virginia in Review
    Trends, Impacts of grades, breeds, trucking, etc.
Reggie Reynolds and Bill McKinnon
10:00 amWhere is the Industry Headed? Chuck Lambert, NCBA
10:45 am The Pennsylvania Cattle Feeding Industry Ron Ranck
11:15 amMy Experience with VCA Feeder Cattle Sales Todd Porth, Rock Island
11:45 amPanel of Morning Speakers, Question and Answer
12:15 pmLunch
1:15 pmHow Do We Better Serve Our Customers and Ourselves?
    Marketing by Breed - Jim Johnson
    Local Load Lot Marketing - Jim Myers
    Producing/Marketing Blacks vs. Colored Cattle - Bill McKinnon
Jim Johnson
"Point - Counter Point"
    Cattle penning options
    Packaging L&M2's
    Serving two markets
    Contract sales
    "Blue Sky" ideas
Reggie Reynolds and Bill McKinnon
2:15 pmBreak
2:30 pmAn Introduction to Virginia Quality Assured Feeder Cattle
    The Concept - Reggie Reynolds
    Health Guidelines - Allen Strecker
    Genetic Guidelines - Norm Vincel
    Other States Experiences - Bill McKinnon
    Buyer Reactions - Todd Porth
    How to Implement? - Discussion
4:00 pmAdjourn

This should be a thoroughly educational program for anyone marketing feeder cattle. The program will examine challenges and opportunities we have in Virginia in feeder cattle marketing. Extension agents, local feeder cattle association directors and market operators are enthusiastically encouraged to attend.

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